Est. 2026 · Autonomous Music PR
Pressa
Your AI Press Agent
Personalized journalist pitches Automated follow-ups Real-time coverage tracking Genre-matched media lists Campaign analytics Press clipping reports Personalized journalist pitches Automated follow-ups Real-time coverage tracking Genre-matched media lists Campaign analytics Press clipping reports

80% of music never gets press. Not because it's bad.

Because nobody pitched it. Pressa is the AI press agent that runs your entire publicity campaign autonomously, from personalized pitches to follow-ups to coverage tracking.

The publicist you always needed but could never afford

Traditional music PR is broken. Boutique publicists charge $2,000 to $5,000 a month, send the same templated emails to the same 200 contacts, and call it a campaign. Most independent artists and producers can't afford that. So their music launches into silence.

Pressa changes the equation entirely. It researches journalists who actually cover your specific genre and style. It reads their recent articles to understand what they care about. Then it writes pitches that feel like they came from someone who did their homework, because the AI actually did.

When a journalist doesn't respond, Pressa follows up at the right intervals with the right tone. When coverage appears, Pressa finds it, logs it, and reports back. You focus on making music. Pressa handles the press.

How Pressa Works

01

Upload your release

Add your track or album details, genre, story angle, and any press assets. Pressa learns what makes your release newsworthy.

02

AI researches & pitches

Pressa identifies journalists who cover your sound, reads their work, and crafts personalized pitches. No templates. No spray-and-pray.

03

Follow up & track

Automatic follow-ups at optimal intervals. Real-time coverage monitoring. A full press report showing opens, responses, and placements.

Traditional PR vs. Pressa

Traditional Publicist

  • $2,000-$5,000/month retainer
  • Same contact list for every client
  • Templated pitches with name swaps
  • Manual follow-ups (if they remember)
  • Monthly PDF report
  • Works business hours only

Pressa

  • Fraction of the cost
  • Custom media list per release
  • Personalized pitches per journalist
  • Automated follow-ups on schedule
  • Real-time coverage dashboard
  • Works 24/7, never forgets

Try Pressa Now

Submit your release and get AI-generated press pitches in seconds

Help us pitch better by sharing what makes your release special

Every great record deserves to be heard. Pressa makes sure the right people hear about it first.

Autonomous AI publicity for music, built by people who understand the industry from the inside.